Managing directors Tim Rowntree and Reg Hoare will lead the MHP account team and be supported by directors Simon Hockridge and Lee Findel. They will report to Tim McCall, director of corporate affairs at Saga.
Rowntree said: “The business is at a very interesting phase in its development and we are delighted that Saga has appointed MHP. Saga is a very well-known and highly respected brand and we are looking forward to working with the management team to help ensure that the business and its investment case are fully understood by its key audiences.”
Saga specialises in products and services for the over 50s, including cruises and holidays, insurance, personal finance and publishing.