Online courier Jinn briefs W for UK roll-out

Jinn, an online courier service which claims to let users order “anything they wish”, has appointed W to lead its PR, as the brand embarks on a UK-wide roll-out programme.

Jinn11

Jinn

Launched in 2013, Jinn says that it “combines the convenience of buying online with the instant gratification of shopping on the high street”.

It has partnered with a range of retailers and restaurants, including Byron, Boots, and Urban Outfitters.

W’s brand division has been briefed to raise awareness of the platform with a campaign designed to focus attention on its regional and future international expansion.

The team plans to gain coverage beyond food and drink and business press to encompass a broader lifestyle audience.

Mario Navarro, co-founder of Jinn, said: “We were hugely impressed by W’s credentials, and its creative and commercial know-how. The dynamic team understands our business ambitions and we are confident that W is the right partner to move forward with as we expand our business in the UK and internationally.”

Warren Johnson, founder and CEO of W, said: “Jinn offers all the best bits of the high street, direct to consumers 24 hours seven days a week. We look forward to contributing to the growth of this exciting business as it builds its national footprint.”

Related Posts
PR News in Brief
PR news round-up (16-20 July)
Here’s a round-up of the week’s top PR news – featuring Ketchum’s Alexandra Marsh, Launch’s new account win with Brewers Fayre and senior hires at [...]
Meet the journalists: It
Meet the Journalist: It’s a Grown Up Life’s Samantha Simmonds and Lauren Libbert
Freelance presenter Samantha Simmonds and freelance writer and editor Lauren Libbert discuss the launch of their new podcast; It’s a Grown Up Life. How did you both [...]
PR Case Study: Red Consultancy - The Rubbish Café
PR Case Study: Red Consultancy – The Rubbish Café
Emily Morgan, managing director – consumer at Red Consultancy, discusses how the agency helped Ecover to launch the Rubbish Café. Campaign: The Rubbish Café Client: [...]
Combining art and science in effective communications
How to map data to storytelling
Just because the amount of data available to communicators is growing, it does not guarantee that all PR professionals automatically glean actionable insights from using it. A [...]