Full Fat briefed to launch Boxpark Croydon

Full Fat has been brought in to develop a launch campaign for Boxpark Croydon, which is the brand’s first food and drink-focused location due to open in late October.

BOXPARKCROYDON11

The design for Boxpark Croydon

Boxpark, which was founded by CEO Roger Wade, is constructed of stripped and refitted shipping containers, featuring “low risk pop-up stores” with a mix of fashion and lifestyle brands, galleries, cafés and restaurants.

It first opened in London’s Shoreditch in 2011.

Full Fat, which won the account following a competitive pitch, will use its experience within the food, drink and live entertainment sectors to raise the profile of the new Croydon location.

Wade said: “We are delighted to be working with Full Fat on the launch of Boxpark Croydon. The full fat team has a proven track record of launching successful street food concepts like Street Feast’s Merchant Yard and KERB Camden, they are perfect fit for Boxpark.”

Full Fat MD Dan Walsh added: “It’s a real privilege to have been appointed to handle the launch of Boxpark Croydon, which once open is going to change the landscape of an often over-looked part of London. The campaign comes with some interesting challenges to overcome and we’re looking forward to getting stuck in alongside the fantastic team at Boxpark.”

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