Full Fat has been brought in to develop a launch campaign for Boxpark Croydon, which is the brand’s first food and drink-focused location due to open in late October.
Boxpark, which was founded by CEO Roger Wade, is constructed of stripped and refitted shipping containers, featuring “low risk pop-up stores” with a mix of fashion and lifestyle brands, galleries, cafés and restaurants.
It first opened in London’s Shoreditch in 2011.
Full Fat, which won the account following a competitive pitch, will use its experience within the food, drink and live entertainment sectors to raise the profile of the new Croydon location.
Wade said: “We are delighted to be working with Full Fat on the launch of Boxpark Croydon. The full fat team has a proven track record of launching successful street food concepts like Street Feast’s Merchant Yard and KERB Camden, they are perfect fit for Boxpark.”
Full Fat MD Dan Walsh added: “It’s a real privilege to have been appointed to handle the launch of Boxpark Croydon, which once open is going to change the landscape of an often over-looked part of London. The campaign comes with some interesting challenges to overcome and we’re looking forward to getting stuck in alongside the fantastic team at Boxpark.”