Bottle has partnered with the Dallaglio Foundation, an initiative founded by former pro rugby player Lawrence Dallaglio to provide a skills development programme based on the values of rugby, on a pro bono basis to bolster the charity’s PR and content offering.
The Dallaglio Foundation’s RugbyWorks initiative delivers a long-term intensive skills development programme, based on the values of rugby, to 14-17 year olds who are outside of mainstream education to ensure they achieve sustained education, employment or training.
Bottle has agreed to dedicate £50,000 worth of complimentary fees, as well as additional volunteering, to the charity following feedback from Bottle employees that this was a charity they would all be proud to be official partners with.
Bottle’s MD, Natasha Hill, and editor, Liz Beswick, will lead the brief who both have in-house charity experience from working at Cancer Research UK and Teenage Cancer Trust respectively.
Rachel Roxburgh, CEO of Dallaglio Foundation, said: “In July we embarked on our partnership with Bottle and are really excited to see how the partnership develops. We already have a creative new strapline that derived from a planning session lead by Bottle and are confident the good work will continue. Bottle has really got under the skin of our brand following an intensive immersion session with not only our comms team but by also spending time with our coaches and the young people we help.”
Hill added: “There’s not a week that goes by where ‘purposeful’ brands, campaigns and innovations aren’t mentioned in marketing press. There are many reasons: societal, academic, altruistic. But one of the reasons I love purposeful work is that it brings a sense of meaning to these ‘intangible’ marketing and comms jobs we do.
“Whilst we enjoy strategising, and measuring our impact, our ‘produce’ won’t be here for long so it’s no surprise that doing something that makes a positive mark on the world makes us feel good. It brings personal reward in a way that makes us walk a little taller.
“So, as we (agencies) all fight over the golden not-for-profit campaign briefs, and challenge our clients to strive for genuine behaviour change, we also need to stop and spend a moment to question what we are doing as agencies to make the world a better place.”