Bottle supports Dallaglio Foundation

Bottle has partnered with the Dallaglio Foundation, an initiative founded by former pro rugby player Lawrence Dallaglio to provide a skills development programme based on the values of rugby, on a pro bono basis to bolster the charity’s PR and content offering.

Lawrence Dallaglio on a visit to Oakfield school in Newcastle.

The Dallaglio Foundation’s RugbyWorks initiative delivers a long-term intensive skills development programme, based on the values of rugby, to 14-17 year olds who are outside of mainstream education to ensure they achieve sustained education, employment or training.

Bottle has agreed to dedicate £50,000 worth of complimentary fees, as well as additional volunteering, to the charity following feedback from Bottle employees that this was a charity they would all be proud to be official partners with.

Bottle’s MD, Natasha Hill, and editor, Liz Beswick, will lead the brief who both have in-house charity experience from working at Cancer Research UK and Teenage Cancer Trust respectively.

Rachel Roxburgh, CEO of Dallaglio Foundation, said: “In July we embarked on our partnership with Bottle and are really excited to see how the partnership develops. We already have a creative new strapline that derived from a planning session lead by Bottle and are confident the good work will continue. Bottle has really got under the skin of our brand following an intensive immersion session with not only our comms team but by also spending time with our coaches and the young people we help.”

Hill added: “There’s not a week that goes by where ‘purposeful’ brands, campaigns and innovations aren’t mentioned in marketing press. There are many reasons: societal, academic, altruistic. But one of the reasons I love purposeful work is that it brings a sense of meaning to these ‘intangible’ marketing and comms jobs we do.

“Whilst we enjoy strategising, and measuring our impact, our ‘produce’ won’t be here for long so it’s no surprise that doing something that makes a positive mark on the world makes us feel good. It brings personal reward in a way that makes us walk a little taller.

“So, as we (agencies) all fight over the golden not-for-profit campaign briefs, and challenge our clients to strive for genuine behaviour change, we also need to stop and spend a moment to question what we are doing as agencies to make the world a better place.”

Related Posts
PR News in Brief
PR news round-up (16-20 July)
Here’s a round-up of the week’s top PR news – featuring Ketchum’s Alexandra Marsh, Launch’s new account win with Brewers Fayre and senior hires at [...]
Meet the journalists: It
Meet the Journalist: It’s a Grown Up Life’s Samantha Simmonds and Lauren Libbert
Freelance presenter Samantha Simmonds and freelance writer and editor Lauren Libbert discuss the launch of their new podcast; It’s a Grown Up Life. How did you both [...]
PR Case Study: Red Consultancy - The Rubbish Café
PR Case Study: Red Consultancy – The Rubbish Café
Emily Morgan, managing director – consumer at Red Consultancy, discusses how the agency helped Ecover to launch the Rubbish Café. Campaign: The Rubbish Café Client: [...]
Combining art and science in effective communications
How to map data to storytelling
Just because the amount of data available to communicators is growing, it does not guarantee that all PR professionals automatically glean actionable insights from using it. A [...]