Bottle supports Dallaglio Foundation

Bottle has partnered with the Dallaglio Foundation, an initiative founded by former pro rugby player Lawrence Dallaglio to provide a skills development programme based on the values of rugby, on a pro bono basis to bolster the charity’s PR and content offering.

Lawrence Dallaglio on a visit to Oakfield school in Newcastle.

The Dallaglio Foundation’s RugbyWorks initiative delivers a long-term intensive skills development programme, based on the values of rugby, to 14-17 year olds who are outside of mainstream education to ensure they achieve sustained education, employment or training.

Bottle has agreed to dedicate £50,000 worth of complimentary fees, as well as additional volunteering, to the charity following feedback from Bottle employees that this was a charity they would all be proud to be official partners with.

Bottle’s MD, Natasha Hill, and editor, Liz Beswick, will lead the brief who both have in-house charity experience from working at Cancer Research UK and Teenage Cancer Trust respectively.

Rachel Roxburgh, CEO of Dallaglio Foundation, said: “In July we embarked on our partnership with Bottle and are really excited to see how the partnership develops. We already have a creative new strapline that derived from a planning session lead by Bottle and are confident the good work will continue. Bottle has really got under the skin of our brand following an intensive immersion session with not only our comms team but by also spending time with our coaches and the young people we help.”

Hill added: “There’s not a week that goes by where ‘purposeful’ brands, campaigns and innovations aren’t mentioned in marketing press. There are many reasons: societal, academic, altruistic. But one of the reasons I love purposeful work is that it brings a sense of meaning to these ‘intangible’ marketing and comms jobs we do.

“Whilst we enjoy strategising, and measuring our impact, our ‘produce’ won’t be here for long so it’s no surprise that doing something that makes a positive mark on the world makes us feel good. It brings personal reward in a way that makes us walk a little taller.

“So, as we (agencies) all fight over the golden not-for-profit campaign briefs, and challenge our clients to strive for genuine behaviour change, we also need to stop and spend a moment to question what we are doing as agencies to make the world a better place.”

Related Posts
Opinion: Why we’re in the dying days of spin
Opinion: Why we’re in the dying days of spin
Steph Bailey, FleishmanHillard Fishburn managing director, corporate, details what the agency uncovered in its recent Dying days of spin report into issues consumers expect [...]
PR News in Brief
PR news round-up (15-19 October)
Here’s a round-up of the week’s top PR news, featuring the Comms Revolutionist and PRWeek awards, new account wins for Munch and Stephen Waddington’s new [...]
Opinion: Improving PR
Opinion: Improving PR’s value by proving our value
To mark the publication of Platinum, a book from the CIPR with crowdsourced insight from industry leaders, Cision is publishing a chapter from AMEC chairman Richard Bagnall [...]
Cision-powered communicators dominate PRWeek Awards
Cision-powered communicators dominate PRWeek Awards
It was a sparkling night for Cision clients at yesterday’s PRWeek Awards, as they took home 31 of the 33 gongs on offer. The big winners on the night were Taylor [...]