Behind the Headlines with UKTV’s Gem Pinkney

Gem Pinkney, publicity manager for UKTV’s W, Gold and Dave channels, on what marks out campaign success, the TV soap that helped launch her career and why we’ll all be a bit jealous of her plans for next year.

Before I reach the office in the morning, I’ve already…
Tweeted five times. It’s a bit of a problem.

You’ll mostly find emails about…in my inbox.
They usually contain abuse from colleagues teasing me about my ridiculous amount of holidays.

I know I’ve had a good day if…
I make it to the gym and don’t end up eating a pizza from Sainsbury’s.

My first job was…
Emmerdale assistant publicist and it was amazing.

I can tell a campaign is succeeding when…
My friends talk about a show unprompted.

I eat…when nobody is watching.
Peanut butter out of a jar.

The first time I pitched to a journalist…
Was terrifying!

The worst thing anyone has said to me is…
You were skinnier at uni!

The last book I read was…
Girl on The Train by Paula Hawkins – brilliantly dark and full of great twists.

I’ve never really understood…
‘i before e except after c…but only sometimes’.

If I could go back and talk to my 10-year-old self, I’d say…
Take time every day to decompress, just sit and take everything in.

This time next year, I’ll be…
Fresh back from a five-month sabbatical in LA ready for the next adventure.