Cogress, the open equity investment firm for property, has appointed W to manage the company’s corporate communications following a competitive pitch.
W has been briefed to communicate Cogress’ investment model which looks to make investment accessible and transparent. The agency will aim to raise the company’s profile across business and consumer media and increase awareness of Cogress.
The account will sit in W’s corporate division which includes Johnston Press, the London Evening Standard, Dentsu Aegis Network, Appnexus and others.
Tal Orly, CEO at Cogress, said: “The past 12 months have been truly remarkable for Cogress, with a growing portfolio of 29 UK projects and more than 2,000 registered qualified investors. We have been thoroughly impressed by W’s comprehensive approach to amplifying Cogress’ profile as a leading property investment firm in London. We are thrilled to work with W to continue to make investment opportunities accessible to a larger, broader range of investors.”
Becky Charles, head of media and corporate at W, added: “We are taking Cogress’ success story beyond the property pages and positioning the company as a trusted leader and expert in the investment sector. Cogress challenges traditional property models by opening up the market to a new community of investors. That’s a great story and we are hugely looking forward to sharing it.”