PHA Media has been handed an awareness raising brief by charity Music Venue Trust and the agency has been hired by 4th Base Cosmetics to launch its new beauty brand NKBb.
Launched in 2014, Music Venue Trust is a national charity working to protect, secure and improve the UK’s grassroots music venues.
PHA Media has been briefed to raise awareness of the role these venues play in the development of British music, nurturing local talent and providing a platform for artists to build their careers.
The three month campaign will focus on strategic feature placement and media relations, alongside a social media campaign.
Mark Davyd, founder and CEO of the Music Venue Trust, said: “We have to act together to ensure musicians and music fans continue to have access to this essential part of UK music heritage.
“We’re delighted to be working with the team at PHA Media who have the passion and expertise to make this campaign an absolute success.”
Separately, PHA Media has been briefed by 4th Base Cosmetics to launch its beauty brand NKBb in the UK.
The agency will also manage the comms strategy for 4th Base Cosmetics, which aims to create successful female entrepreneurs with a franchise business model.
Founded by Lisa Dodds and author and serial entrepreneur Marco Robinson, NKDb will launch on September 1.
The six-month PR campaign will have a strong focus on strategic product and feature placement, as well as business profiling of NKDb’s two co-founders.
Dodds said: “We’re thrilled to be working with PHA Media to launch NKDb. We are extremely excited to be finally launching the range after a rigorous development process and we feel confident in PHA Media’s ability to work with us as an extension of the team to make the launch a success.”