House PR wins Beano network brief

House PR will lead on the launch of the Beano as a children’s entertainment network.

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The Beano characters

Beano Studios will create, curate and deliver entertainment for kids across multiple platforms and products, including TV, digital content, consumer and theatrical products and the print comic and annual.

House PR will handle all communications for the B2B and consumer launches. The website launch will be accompanied by a refresh of the Beano comic.

Iain Sawbridge, chief marketing officer at Beano, said: “We are delighted to be working with House PR on this exciting new project. House PR’s wealth of experience with big brands in the digital and entertainment space and their great sense of humour makes them a great fit for us.”

Ginny Paton, managing director at House PR, added: “Beano is a very well known, much loved and trusted brand for kids and grown-ups alike. We’re hugely excited to be part of the brand’s re-imagination, and a part of creating a new digital experience for kids. This project really gives us the chance to be fun and mischievous; reflecting the brand’s values and messaging.”

House PR is a consumer PR agency based in London. Clients include Empire Cinemas, William Grant and Sons – including DISARONNO and Sailor Jerry Rum – and OpenTable.

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