Heathrow appoints One Green Bean to its consumer roster

Heathrow Airport has added One Green Bean to its consumer PR roster following its successful campaign work on the airport’s 70th anniversary in May.

Joanna Lumley celebrates Heathrow’s 70th anniversary

Joanna Lumley celebrates Heathrow’s 70th anniversary

One Green Bean will implement integrated campaigns working alongside its agency partners Havas London and Havas helia, which manages Heathrow’s advertising and customer engagement strategy.

Red, Cow and Hope & Glory are already on Heathrow’s consumer PR roster and One Green Bean will join them.

One Green Bean’s MD Matt Buchanan and executive creative director Kat Thomas will lead the account.

Julia Weir, head of PR for Heathrow, said: “We were extremely impressed by One Green Bean’s integration across our 70th birthday campaign and its expertise in social led campaigns. We’re very excited about the year ahead and look forward to working with One Green Bean to tell the Heathrow story, building on the brand and creating some great content together.”

Buchanan added: “We’re really enjoying working with the team at Heathrow. They share our belief that PR needs to integrate into their content and social strategy to generate strong results. We’re really looking forward to working on some exciting projects, during the airports biggest celebratory year to date.”

Earlier this week, TVC Group won a three-way pitch to lead a summer campaign for Heathrow Express, with the agency involving British Olympic track cyclist Victoria Pendleton to mark the 18th birthday of the service.

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