Based in Bingley, West Yorkshire, Hangfast designs, produces and installs climbing walls, artificial caving systems and rope courses.
The specialist business works with clients including Sport England, the armed forces, schools, outdoor education and leisure centres, and leisure and tourism attractions such as Legoland, Center Parcs and Alliance Leisure.
John Beers, Hangfast founder and director, said: “Since the inception of Hangfast in 2001 we have been quietly building the business, delivering bespoke adventure leisure experiences for customers worldwide. As we celebrate our 15th anniversary we’re looking ahead to the next phase of expansion, with a marketing and communications campaign that will further elevate the Hangfast brand.
“Rule 5’s strategy demonstrated knowledge not only of the media opportunity but of our business and the adventure leisure sector. They’re a great fit with Hangfast and we’re really pleased to have the team on board.”
Rule 5 is briefed to raise awareness of Hangfast, and work with its clients to tell stories of its work.
Julie Wilson, Rule 5 founding director, added: “Hangfast is a fantastic win for the agency playing to our strengths in sport and leisure PR. It’s an incredible business that’s brimming with potential stories, and we’re delighted to have the opportunity to tell them.”