The AA brings Prova onboard

The AA (The Automobile Association) has appointed Prova PR, a specialist automotive agency, to run a B2B thought leadership campaign.

The AA 1

British motoring association, The AA

Prova will promote The AA to the fleet and SME sectors through strategy, insight, media relations and content creation. It will share the stories of The AA’s business customers and its research.

Kirsty Pendleton, senior marketing manager, fleet and SME, The AA, said: “Prova impressed us straight away with a creative strategy that fully understood the complex market in which we operate. They analysed our big challenges as a business and this gave us confidence in their ability to implement an exciting campaign that would deliver results.”

Aimee Postle, director at Prova, added: “We’re thrilled to be working with an organisation as well-respected as The AA. We have some exciting campaigns planned and look forward to using our extensive experience of the fleet and SME marketplace to deliver significant PR and commercial results.”

Prova specialises in automotive communications. Its clients include Honda, Triumph Motorcycles, BMW Group Financial Services, Transport Research Laboratory and the Motorsport Industry Association.

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