British American Tobacco appoints Lucinda Kemeny to new comms role

British American Tobacco (BAT) has hired Lucinda Kemeny as head of communications, a newly-created role in its Next Generation Products division.

Lucinda 1

Lucinda Kemeny

Kemeny joins BAT from FTI Consulting, where she worked as a managing director and head of professional services.

Her work history also includes roles at MHP, Hogarth and Smithfield. Prior to that, Kemeny held senior business journalism roles for publications including the Mail on Sunday and the Sunday Times.

Next Generation Products provides adults with less harmful alternatives to cigarettes, such as e-cigarettes. Kemeny will support the development and execution of the business’ communications strategy.

She will work closely with the company’s corporate communications team, as well as the research and development centre in Southampton.

Donato Del Vecchio, the head of legal and external affairs for Next Generation Products, said: “We are pleased to welcome Lucinda on board as our first head of communications. We have an ambitious plan of product roll-outs and new product launches coming over the next 12 months and getting the communications right will be an important platform for our strategy.”

Lucinda can be reached at: lucinda_kemeny@bat.com.

Related Posts
Aspectus promotes Tim Focas to capital markets lead
Aspectus names Tim Focas as capital markets lead
Financial services, energy and technology comms agency Aspectus has promoted Tim Focas to lead its capital markets sub-sector. Focas will be responsible for providing [...]
Remarkable Group appoints Steve Summers
Steve Summers joins Remarkable Group as director
Public affairs and property comms specialist Remarkable Group has appointed Steve Summers as a director. He will play a major role in growing the agency’s client list across [...]
Golin appoints Jonny Bentwood
Jonny Bentwood joins Golin as head of data and analytics
Golin has appointed Jonny Bentwood as its global head of data and analytics. Based at the agency’s London office and reporting to Jon Hughes, CEO+ international, Bentwood will [...]
Former Business Committee chairman Iain Wright joins Hume Brophy
Former Business Committee chairman Iain Wright joins Hume Brophy
Iain Wright, the former UK government minister and Labour party heavyweight, has joined Hume Brophy as a senior adviser. He joins the consultancy’s international Brexit unit [...]
Copyright © 2017 Gorkana