The Reading Agency, the national charity focused on inspiring adults and children to read for pleasure, has appointed Stand Agency to increase its profile in the national media and promote the value of reading to a wider audience.
Stand, which won the account following a competitive pitch, will run The Reading Agency’s press office and campaign activity, including the charity’s reading programmes such as The Summer Reading Challenge, Reading Hack and World Book Night.
The Reading Agency’s mission is to create and deliver reading opportunities that inspire more people to read more, encourage them to share their enjoyment of reading with others and celebrate the difference that reading makes to all our lives.
Matthew Pilkington, director of development and comms at The Reading Agency, said: “Stand’s understanding of our challenge was obvious from the start. Their enthusiasm for the subject matter, and experience at reaching mass audiences convinced us they were the right choice.
“They’ve got stuck in immediately with our Summer Reading Challenge and they are already encouraging us to think differently about The ReadingAgency’s work.”
Laura Oliphant, MD at Stand Agency, added: “We look to work with clients that are challenging a moment or the way people think or behave. For too long the focus has been on reading for education or work, when really the starting point should be pleasure.
“We are an agency of avid readers and understand first-hand what reading can do to transform lives, so we couldn’t wait to start spreading the word about the amazing work The Reading Agency does.”