RMS and the financial services communications team at Aspectus aim to earn coverage within “wider” finance and business publications. Together, they plan to run a number of integrated campaigns throughout the year – from thought leadership and new product announcements to activity surrounding RMS’ annual client event.
Alexia Russell, head of corporate communications at RMS, said: “As an ambitious and dynamic business, we need an agency to match. The team at Aspectus has really impressed us with its creative approach to campaign ideas that work across all media, including digital. And we’re already seeing results, with coverage in the FT, Reuters and the The Wall Street Journal in the first few weeks.”
Katy Galasinski, group director at Aspectus, added: “RMS is a fantastic win for us as it plays a key role in the insurance and reinsurance sector. They recognise the value of planned, properly targeted, integrated campaigns. This matches our philosophy and as always we are providing real clarity over the outcomes and results we will deliver.”
Aspectus specialises in financial services, energy, technology and engineering.