Food and drink agency Palm PR has been appointed by drinks brand Simplee Aloe to help grow its share of the UK juice category.
Simplee Aloe offers a range of “all-natural superjuice drinks”, which are available in two varieties; Grape & Lemon and Apple & Mango.
Palm PR has been briefed to help drive sales and increase distribution of Simplee Aloe, as well as promote the health, beauty and nutritional benefits of aloe vera.
Key to the strategy will be to deliver first hand reviews of the products with food and drink, health and lifestyle publications, journalists and bloggers, to secure testimony and endorsement.
Liam Keogh, director at Palm PR, said: “Simplee Aloe represents the next generation of functional juice drinks. With excellent taste credentials and health and wellbeing benefits, Simplee Aloe will challenge the dominant brands in the market.
“Palm PR’s role will be to support in increasing sales by publicising the myriad of health, nutritional and beauty benefits that consumers can enjoy from the aloe vera plant.”