Palm PR promotes Simplee Aloe

Food and drink agency Palm PR has been appointed by drinks brand Simplee Aloe to help grow its share of the UK juice category.

Simplee Aloe offers a range of “all-natural superjuice drinks”, which are available in two varieties; GrapePalm PR & Lemon and Apple & Mango.

Palm PR has been briefed to help drive sales and increase distribution of Simplee Aloe, as well as promote the health, beauty and nutritional benefits of aloe vera.

Key to the strategy will be to deliver first hand reviews of the products with food and drink, health and lifestyle publications, journalists and bloggers, to secure testimony and endorsement.

Liam Keogh, director at Palm PR, said: “Simplee Aloe represents the next generation of functional juice drinks. With excellent taste credentials and health and wellbeing benefits, Simplee Aloe will challenge the dominant brands in the market.

“Palm PR’s role will be to support in increasing sales by publicising the myriad of health, nutritional and beauty benefits that consumers can enjoy from the aloe vera plant.”

Related Posts
PR News in Brief
This week’s PR news in brief (13-17 November)
Here’s our round-up of essential PR news stories and features from the past week, including the winners of the PRCA West Midlands PRide awards, account wins for Hills Balfour [...]
W to launch Hard Rock Hotel for glh
W to launch London’s Hard Rock Hotel
Hotel operator glh Hotels has appointed W as lead global agency for the launch of the new Hard Rock Hotel in London following a competitive pitch. The agency’s creative launch [...]
Betsson Group appoints PrettyGreen to promote Betsafe
PrettyGreen to strengthen Betsafe brand
Betsson Group has appointed PrettyGreen to handle PR for its Betsafe brand in the UK. The agency will strengthen brand awareness within the UK gambling market through content [...]
Kanes Foods appoints HROC
Kanes Foods has appointed HROC to handle its comms following a competitive pitch. HROC, which is based in Birmingham will handle all PR, social media, creative services and [...]
Copyright © 2017 Gorkana