Cultural Communications wins PR brief to launch travel festival Beyond

Cultural Communications has been appointed by Steppes Travel to support the launch of its inaugural travel festival, Beyond.

Cultural Communications


Beyond
is set to take place at the Royal Geographical Society on 17 and 18 September and will include Sir Ranulph Fiennes, Chris Packham, Monty Halls, Charlie Mayhew and Saba Douglas-Hamilton as speakers.

Alongside 16 speaker events, there will be a panel discussion around conservation chaired by Charlie Mayhew featuring conservationist Colin Bell, Durrell Wildlife Conservation Trust’s Andrew Terry and Professor David Macdonald of WildCRU.

Other highlights will include workshops on photography and filming, a working sculpture studio and art exhibitions.

Cultural Communications’ brief includes initiating and managing partnerships with high-end brands.

Steppes Travel MD Justin Wateridge said: “Beyond is designed to be different. It’s a showcase of some of the world’s greatest adventurers, explorers and conservationists who share a passion for travel and the issues that surround it.

“We want to shine a light on these locally and globally. Cultural Comms stood out to us as connected to the prospects that will make a big difference to the festival.”

Charlotte Heath-Bullock, founder of Cultural Communications, said: “Our brief for Steppes Travel is a fantastic example of what we have done successfully since foundation – creatively and commercially partnering brands together whilst interacting with a highly targeted demographic. Marketing partnerships represents nearly half of what we do as an agency and is a core part of our growth strategy. We’re thrilled to have Steppes Travel on board in our portfolio of clients.”

Related Posts
Virgin Trains appoints Kaper for PR and social media
Virgin Trains has appointed Kaper to handle its PR and social media work following a competitive pitch consolidating the briefs into one agency for the first time. Virgin [...]
Grayling wins Women in Rail comms brief
Grayling has been chosen to deliver a wide-ranging integrated communications brief for Women in Rail, following a four-way pitch. Over the next two years, the agency will [...]
Online GP surgery Push Doctor appoints Hotwire
Europe’s largest online doctor consultation service, Push Doctor, selected Hotwire as its integrated comms agency yesterday, following a six-way pitch. Hotwire will raise [...]
Travel PR wins Cinco Jotas brief
Spanish jamón brand Cinco Jotas has appointed Travel PR to position it as the UK’s best producer of Spanish cured ham. Virginia Webb, associate director, will lead the account [...]