Aduro promotes Crosta & Mollica

Italian bakery brand Crosta & Mollica has hired Aduro Communications as it looks to expand the business in 2016.

Translated from the Italian for ‘crust and crumb’, Crosta & Mollica ranges include breads, pizzas, seasonal cakes, savoury biscuits and conserves.

Aduro will develop an integrated campaign, which will include media relations, blogger outreach and consumer sampling to support a number of new product launches in 2016.

James Orr, founder of Crosta & Mollica, said: “This is a big year for the business, with a number of new products launching to market that we’re really excited about.

“We really valued the creativity and strategic approach that Aduro came to us with and feel that with their passion behind our brand we can really achieve a step-change and be taken to the next level in our PR and marketing plans.”

Aduro founder Natalie Luke added: “We are a huge supporter of independent businesses here at Aduro, and we are thrilled to be working with Crosta & Mollica. The business has a great backstory with James as a really inspiring entrepreneur at the helm, bringing its range of delicious, high quality Italian bakery products to the UK.”