Tin Man to launch What A Melon

New watermelon water brand What A Melon has called in creative comms agency Tin Man to handle its UK launch next month. 

Tin Man will be responsible for the creative launch campaign for What A Melon, described by the brand as ‘the new Coconut Water’, as well as provide ongoing consumer and trade press office activity.

The agency aims to position the fruit water as the “ultimate summer thirst quencher” and a healthier alternative to Coconut Water. The campaign will also promote the brand’s post work-out rehydration benefits.

Oliver Bolton, founder of What A Melon, said: “Tin Man has an impressive track record for delivering clever and creative campaigns. I wanted a team that could do this, but who were also very results driven. Tin Man fitted the bill.”

Tin Man founder Mandy Sharp said: “Nothing gives us greater pleasure than seeing a challenger brand spring into life once PR is added to the equation, and that’s exactly what we intend to happen with What A Melon.

“This is a fun and ambitious brand that we can be a bit cheeky with, plus the product quality is exceptional – the drink tastes fantastic so it’s a win, win from a comms perspective.”