Social media and technology have changed the way festivals, including Coachella are experienced nowadays. The need to share, like and comment has increased reach and popularity. So, in 2016 what made Coachella so special and how did it connected with the online world through social media platforms?
Coachella, held annually in the Coachella Valley, Southern California, is a hot spot for celebrities, fashion trends and music. The first weekend of the festival ended last Sunday, and the second and last weekend will start this Friday, the 22nd of April.
The festival has an excellent social presence meaning it resonates hugely with prolific social media-obsessed festival goers, thus making it the most talked about event of the month with the trending topic #coachella being used 3.8 million times on Twitter so far.
Coachella is actively present on Facebook too (1.6 million likes), Twitter (785k followers), Instagram (868k followers), Youtube (445k subscribers) and on Snapchat with its live stories filtering throughout the duration of the event.
Besides trending and music, Coachella is all about visuals and it has created its own world with bright lights, illuminated balloons and palm trees at night. For the Instagram generation, images are a big part of the festival and social media users – and especially celebrities reinforce this by constantly sharing photographs and there are 1.9 million Instagram posts with the trending hashtag so far.
Taylor Swift’s (73.9m followers) Instagram picture where she’s “watching @calvinharris like #coachella” was liked by 1.1 million users in the first six hours after it was posted.
Speaking of Calvin Harris (7.26m Twitter followers), the ‘king of dance music’, and Taylor’s boyfriend – was one of the headliners performing the hit ‘We Found Love’ with Rihanna (59.2m Twitter followers) on day three.
The duo hyped the crowd who then made #coachella and #coachella2016 trend on social media throughout the performance.
Guns N’ Roses (2.13m Twitter followers) graced the stage by putting on a nostalgic two hour set performing ‘Paradise City’ and ‘Welcome to the Jungle’ sparking discussions on the internet.
The group revived their iconic logo for Coachella on their twitter page which was afterwards retweeted 2.8k times.
For those unable to attend the festival, YouTube saved the day by offering Live-360 Degree Videos for the second weekend, which will offer a more realistic experience for those behind the screens.
And finally, Blog.twitter.com shared some stats from Coachella’s first weekend including the most tweeted emojis and most talked about performers: