Well Hello wins Sown & Grown

Well Hello, an independent PR agency set up by WE Communications’ Nick Woods and Cow PR’s Lisa Taylor in February, has been hired by Great Little Grains to launch its new cereal brand Sown & Grown.

Great Little Grains was founded in 2015 by former Cereal Partners UK marketing controller Phil Toms and former Weetabix sales director David Revell. Sown & Grown is a range of mueslis and granolas packaged in tubes and exclusively available in J. Sainsbury stores.

Well Hello has been briefed to enhance awareness of the brand and gain trials from a mix of influencers through social , digital and traditional media.

Lisa Taylor, Well Hello partner, will lead the account and report to Great Little Grains co-founder Phil Toms.

Toms said: “Well Hello is an agency focused on helping people look, feel and do good, an ethos which many contemporary businesses will find fits with who they are and what they want to say to the world, including us.

“I’ve been impressed by Lisa and her team since the first meeting and really had decided I wanted them to help support our launch from very early on in our discussions.”

Taylor added: “The cereal aisle has lacked innovation for some time and we’re delighted to be working with a British company and brand determined to shake things up a little.

“We have community management, social advertising, blogger events and a whole host of seeding activity lined up in the next few weeks.”

Related Posts
PR News in Brief
This week’s PR news in brief (13-17 November)
Here’s our round-up of essential PR news stories and features from the past week, including the winners of the PRCA West Midlands PRide awards, account wins for Hills Balfour [...]
W to launch Hard Rock Hotel for glh
W to launch London’s Hard Rock Hotel
Hotel operator glh Hotels has appointed W as lead global agency for the launch of the new Hard Rock Hotel in London following a competitive pitch. The agency’s creative launch [...]
Betsson Group appoints PrettyGreen to promote Betsafe
PrettyGreen to strengthen Betsafe brand
Betsson Group has appointed PrettyGreen to handle PR for its Betsafe brand in the UK. The agency will strengthen brand awareness within the UK gambling market through content [...]
Kanes Foods appoints HROC
Kanes Foods has appointed HROC to handle its comms following a competitive pitch. HROC, which is based in Birmingham will handle all PR, social media, creative services and [...]
Copyright © 2017 Gorkana