Well Hello wins Sown & Grown

Well Hello, an independent PR agency set up by WE Communications’ Nick Woods and Cow PR’s Lisa Taylor in February, has been hired by Great Little Grains to launch its new cereal brand Sown & Grown.

Great Little Grains was founded in 2015 by former Cereal Partners UK marketing controller Phil Toms and former Weetabix sales director David Revell. Sown & Grown is a range of mueslis and granolas packaged in tubes and exclusively available in J. Sainsbury stores.

Well Hello has been briefed to enhance awareness of the brand and gain trials from a mix of influencers through social , digital and traditional media.

Lisa Taylor, Well Hello partner, will lead the account and report to Great Little Grains co-founder Phil Toms.

Toms said: “Well Hello is an agency focused on helping people look, feel and do good, an ethos which many contemporary businesses will find fits with who they are and what they want to say to the world, including us.

“I’ve been impressed by Lisa and her team since the first meeting and really had decided I wanted them to help support our launch from very early on in our discussions.”

Taylor added: “The cereal aisle has lacked innovation for some time and we’re delighted to be working with a British company and brand determined to shake things up a little.

“We have community management, social advertising, blogger events and a whole host of seeding activity lined up in the next few weeks.”

Related Posts
PR News in Brief
PR news round-up (11-15 June)
Here’s a round-up of last week’s biggest PR news – featuring CNBC‘s Arjun Kharpal, new hires at The Lucre Group and highlights from the 2018 AMEC summit. [...]
Cision celebrates a golden night at the AMEC Awards
Cision celebrates a golden night at the 2018 AMEC Awards
It was a golden night for Cision at last night’s AMEC Awards, as its companies took home a combined 12 prizes, including four Gold awards. Cision achieved a sweep of the [...]
PR News in Brief
PR news round-up (4-8 June)
Here’s a round-up of last week’s biggest PR news – featuring the CIPR Excellence Awards, new appointments at Quill PR and how PR measurement saves lives. Thought [...]
Opinion: How to prepare for the social media apocalypse
Opinion: How to prepare for the social media apocalypse
Alex Warren, senior account manager at Wildfire PR, asks whether the recent negative headlines around social is a sign to prepare for the social media apocalypse. Is social [...]