Siemens Home Appliances briefs Publicasity

Siemens has chosen Publicasity to handle the UK PR for its range of cooking, cooling and washing appliances, following a four-way pitch.

Publicasity will work with Siemens to promote its cooking, cooling and washing products, which are manufactured by BSH Home Appliances, through consumer show exhibitions, sponsorships and media events.

The agency will also promote the Siemens’ ‘For a life less ordinary’ message across all its categories.

The account will be led by Julie Malamute, associate director at Publicasity, who will report to Heather Butcher, group marketing manager, PR and comms, at BSH Home Appliances.

Butcher said: “From the beginning Publicasity got under the skin of the brand and understood what we needed to achieve this year and how best to do it. We are looking forward to working together on our integrated campaigns for 2016.”

Malamute added: “Siemens is truly an extraordinary brand with incredible innovation and stunning design. We are delighted to represent Siemens’ home appliances in the UK and bring to life our plans to help increase the brand’s perception and desirability.”

Related Posts
Opinion: How challenger agencies can compete with the big agency networks
Barbara Bates, global CEO at Hotwire, highlights the key areas where challenger agencies can go the extra mile to compete with their larger counterparts. For a long time in [...]
60 Seconds with The Academy co-founder Mitch Kaye
60 Seconds with The Academy co-founder Mitch Kaye
Mitch Kaye, co-founder of The Academy, reveals why he and Dan Glover started their second agency, how the pair work together and his love of AFC Bournemouth. What made you [...]
Discover how PR can move from evolution to revolution
At CommsCon earlier this month, we heard a range of fantastic speakers articulate their view of what comms professionals can do to improve their output. They encouraged their [...]
Brendon Craigie Tyto PR
Opinion: Why “PR” is having a renaissance
Brendon Craigie, co-founder and managing partner at Tyto PR, examines why PR professionals are once again adopting the PR moniker. The public relations industry is in the [...]