Typhoo hands digital brief to MC2

Typhoo has awarded a social and digital brief to comms consultancy MC2, as the tea brand looks to attract younger consumers.

MC2’s digital and consumer brands teams have been responsible for delivering a new brand website for Typhoo, as well as managing its social channels.

The work runs alongside a through-the-line campaign launched with Nigella Lawson last month.

MC2 won the social and digital brief was following a competitive tender.

Somnath Saha, CEO at Typhoo Tea, said: “It’s an exciting time for the brand, and we believe we’ve got an incredibly strong team working in partnership to help make this campaign a great success.”

Martha Goodfellow, associate director at MC2, said: “It’s fantastic to be working with Typhoo. It’s such a strong brand, and this campaign is bringing it into a new era without losing sight of the great heritage and reputation it’s built up over more than a century.

“The through-the-line campaign is really going to stand out from its competitors and we’ll be driving that through digital and social channels.”