Ritz-Carlton Hotel Company names European PR lead

The Ritz-Carlton Hotel Company has appointed Harrods’ Alistair Scott as regional director, PR, Europe.

The Ritz-Carlton Hotel Company, a subsidiary of Marriott International, currently operates 91 hotels in Europe, Asia, the Middle East, Africa, the Caribbean and the Americas.

Scott will be based in Marriott International’s London office, working alongside PR agencies The Massey Partnership in the UK, and GCE, which represents The Ritz-Carlton Hotel Company in the German market.

His initial focus will be on the launch of The Ritz-Carlton Hotel Company’s new offer in Budapest in April.

He will report to Allison Sitch, vice president for global PR.

Scott previously oversaw all consumer PR, events and social media for luxury department store Harrods.

Before that, he held senior positions both client-side and agency, working on a variety of brands including Net-a-Porter, Donna Karan and Selfridges.

Related Posts
Smoking Gun wins Arriva Buses North West PR brief
Smoking Gun PR has been appointed to handle the PR for Arriva Buses in the North West and Wales. Arriva is one of the largest bus and train transport services organisations in [...]
MSC Cruises names UK and Ireland PR manager
Europe’s biggest cruise line, MSC Cruises, has appointed Teneo Blue Rubicon’s Natalie Billington as UK and Ireland PR manager. Billington joins the cruise company as the [...]
Mason Williams wins PR brief to promote 21 Holiday Inn and Crowne Plaza hotels
Mason Williams has been appointed to handle the PR for 21 Holiday Inn and Crowne Plaza hotels on behalf of hotel management group LHM UK. Lapithus Hotels Management UK was [...]
Splendid Communications promotes economy hotel chain ibis
Splendid Communications has won a PR brief to promote AccorHotels’ economy hotel chain, ibis, following a competitive pitch. Created in 1974, ibis says that it is now [...]
Copyright © 2017 Gorkana