Ritz-Carlton Hotel Company names European PR lead

The Ritz-Carlton Hotel Company has appointed Harrods’ Alistair Scott as regional director, PR, Europe.

The Ritz-Carlton Hotel Company, a subsidiary of Marriott International, currently operates 91 hotels in Europe, Asia, the Middle East, Africa, the Caribbean and the Americas.

Scott will be based in Marriott International’s London office, working alongside PR agencies The Massey Partnership in the UK, and GCE, which represents The Ritz-Carlton Hotel Company in the German market.

His initial focus will be on the launch of The Ritz-Carlton Hotel Company’s new offer in Budapest in April.

He will report to Allison Sitch, vice president for global PR.

Scott previously oversaw all consumer PR, events and social media for luxury department store Harrods.

Before that, he held senior positions both client-side and agency, working on a variety of brands including Net-a-Porter, Donna Karan and Selfridges.

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