Bench hands UK brief to Coffin on Cake PR

Coffin on Cake PR has been appointed by global fashion brand Bench to handle its UK comms activity.

Founded in the UK in 1989, Bench is represented in 34 countries in Europe and North America, offering “performance and streetwear inspired apparel” for men and women.

Coffin on Cake has been briefed to support the global development of the Bench brand through traditional PR, collaborative talent work, events and seasonal press days.

Activity will focus on building upon the label’s origins. The agency plans to position Bench products in both mainstream fashion and streetwear titles, as well as engage with social media influencers.

Coffin on Cake will also handle PR activations with Grammy award-winning British singer songwriter Jess Glynne, who is an ambassador for the brand, as they launch the ‘Jess Glynne x Bench’ capsule collection this year.

Dean Bennett, Coffin on Cake PR director,  said: “Bench was one the UK’s most iconic brands of the 90s, and has been a great British export. Born from the much loved ‘89 ‘Madchester’ music scene, this go-to streetwear brand has a nostalgia appeal ingrained in its DNA that with strategic development appeals to a whole new audience. We’re excited to get moving with this campaign and work alongside this fantastic brand and its marketing assets.”