Solicitors for the Elderly (SFE), a national network of lawyers who specialise in helping older people, has appointed Stand Agency to draw attention to the importance of seeking expert legal advice when planning for later life.
Stand will support SFE with a proactive press office and integrated social and traditional media campaigns. It will work with SFE to establish the organisation as a leading voice for older and vulnerable people, their families and carers.
The agency has kicked off SFE’s first national media campaign with the release of a white paper focused on the importance of Lasting Powers of Attorney (LPAs) – a way of giving someone you trust the legal authority to make decisions on your behalf – and explaining other ways of protecting decisions around individuals’ health and financial affairs.
Laura Oliphant, managing director at Stand Agency, said: “Stand has developed a specialism in helping position and protect the voices and rights of older people, an issue that goes unnoticed far too often. SFE is the gold standard for solicitors and chartered legal executives advising on older client law, and we believe their knowledge and expertise should be better known.”
Lakshmi Turner, chief executive at SFE, said: “We were confident Stand would help us deliver a successful campaign to start the conversation around the importance of seeking proper, professional legal advice to protect our choices and decisions.”