Comms and the City – those who make money value the power of good PR

Corporate reputations matter. Recent studies show this but during the ten years of its existence,City AM has covered a tumultuous time in the City, overseeing the fall of companies beset by problems with both their public and corporate image. As the Square Mile’s premium news and analysis freesheet, City AM knows more than anyone how important a clear communications strategy is to a business’ longevity or success, and that’s why I’m proud to announce that Gorkana is sponsoring the 2015 City AM Awards’ Analyst of the Year category.

The awards are a vital celebration of the people and institutions that have put the City of London at the centre of the world’s financial markets. Gorkana’s involvement with this prestigious affair is not only proof of our strength within the financial services sector, but also an indication of how important communications is to business. As we continue to partner with some of the biggest companies across banking, insurance and investment management, it’s clear that ROI-orientated audiences are reliant on Gorkana’s services  to connect to the right journalists and media through our marketing leading database and are putting communications at the front of their business strategies.

City AM’s 2015 Awards take place on 25 November at the prestigious Grange St Paul’s Hotel. Best of luck to those nominated and I wish all attendees a good night.

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