Creating content for the C-Suite

Jeremy ThompsonAs interest in content marketing, and the realisation that brands need to create their own content to engage their customers in new ways has grown, it’s become clear that different audiences look for very different types of content to engage with.

Which is why the question of how to create content for the C-Suite of top executives who make the big decisions in business is often asked.

Marketers, of course, have found a range of interesting answers and solutions to this challenge. Google produces a regular quarterly hard back book to engage time-poor business leaders called Think Quarterly containing exclusive content and technological publishing innovations – from personalised to heat sensitive pages – which cuts through the noise.

Many successful publishers too, from The FT to The Economist, know what senior readers want and give it to them regularly, in accessible – and sometimes very entertaining – ways.

Not everyone can do this, of course, but there are some key guidelines to follow when engaging the C-Suite with great content. I was delighted to share my thoughts on the subject with Raconteur – and you can find them here.


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