Celebrations and measurement: effectiveness drives a big night out for the industry

Like the clocks going back, when the PR Week Awards arrive in the autumn, you know Christmas is not far away.

And the presents arrived early for Golin this year, who walked away with the gold award in the prestigious Agency of the Year category.

Gorkana was there in full force at Tuesday night’s awards ceremony, with myself, our new Gorkana MD Myles Johnson and head of marketing David Gadd joining in to celebrate the brightest and best in the PR industry.

And there was more reason than usual to celebrate on the Gorkana table. We were delighted to see our guest Richard Evans, interim comms director for Diabetes UK, scoop up three awards on the night, bagging Gold Campaign of the Year, as well as the Best Public Affairs and Not-for-Profit gongs. A big congratulations to Richard and the team at Diabetes UK.

We were also thrilled to see Golin pick up the Large Consultancy of the Year award, and our friends at Hope&Glory walked away with an impressive four gongs.

Honourable mentions must also go to:

  • Battenhall, which won silver awards in Specialist Consultancy of the Year and Small Consultancy of the Year.
  • The Academy, which picked up a silver award as the New Consultancy of the Year, as well as the FMCG Campaign of the Year for Krispy Kreme and B2B Campaign of the Year for Everreach.
  • W, which took silver as Mid-sized Consultancy of the Year.

Our favourite award winner on the night, however, had to be Cow PR, which won the Gorkana sponsored award for Most Innovative use of Digital and Social Media, which was presented to the team by our very own Myles Johnson.

Cow’s winning #ThePussycatRiot campaign promoted an anti-online censorship message for Hide My Ass!, a company that makes products that allow people in affected countries to access blocked websites.

Judges described it as a “brilliant” campaign, with “every element…well thought out.” We couldn’t agree more. Well done to Cow.

A big congratulations to all the winners at this year’s PR Week Awards. You can see a full list of winners here.

Even if you aren’t among the winners this time around, it’s hard not to enjoy the PR Week Awards. But it’s also good to remember that the emphasis a major industry awards ceremony, such as the AMEC 2016 Awards which opened for submission yesterday, puts on rewarding successful work and effectiveness is extremely important in our on-going efforts to put measurement at the heart of what we all do.

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